Au Naturel Essence

All natural treats for body and soul

Pinkwashing – Please Think Before you Pink

4 Comments

October is Breast Cancer Awareness month.  It’s the month when everything turns pink, there are pink ribbons on everything, and everyone starts donating part of the proceeds from their pink products to breast cancer research.

Unfortunately, many of the companies that are throwing pink ribbons on their products continue to produce products with toxic and carcinogenic ingredients.  That means that many of the times that you will support the campaign by purchasing a product decorated with a pink ribbon, you will actually be buying a product that contributes to the possible causes of cancer.

The practice of putting a pink ribbon on products in the name of breast cancer awareness when the ingredients of that product are linked to cancer is called Pinkwashing.

I’ve seen pink ribbons on everything from skin care products to perfume to alcohol!  Can you imagine?   When I saw Mike’s Hard Pink Lemonade, I couldn’t help but share the article on my Facebook page.

There are organizations and companies that are genuinely working towards prevention of all cancers.  You have to do your research to sort out the genuine companies from those that are just part of the media campaign.

This October, please think before you pink!  Try not to get sucked into the media hype around this campaign.  Instead, do your research and support the companies that align with your values, regardless of the colour of ribbon that they are waving around.

Advertisements

4 thoughts on “Pinkwashing – Please Think Before you Pink

  1. Pingback: October 2012 – Breast Cancer Awareness Month « Au Naturel Essence

  2. Pingback: Pink Thinkin’ Hard at Work « Au Naturel Essence

  3. Pingback: The Top 10 Breast Cancer Toxins « Au Naturel Essence

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s