October is Breast Cancer Awareness Month
So many women have suffered from this disease. I know or have known many of them in my own circle of friends. Undoubtedly, a cure for breast cancer would be a miracle. Much marketing efforts that go into this month of awareness are misguided.
This year, I’m struggling with this campaign, just as I did last year. It seems that there are pink ribbons everywhere and they are being used to promote all kinds of products.
Often, it seems that those products are made by companies that are working against the prevention of breast cancer. I went on a rant about this last year and won’t repeat the same here. You can see some examples of what I’m talking about by clicking here. This practice is referred to as Pinkwashing. If you’re interested in seeing more examples of Pinkwashing, check out The Pinkwashing Hall of Shame Facebook page.
I’ll just mention one ad that I saw this year that quite frankly, offended me. In my personal opinion, this ad is aimed at nothing more than breast size and shape, all under the guise of the pink ribbon campaign. This simply can’t be the best way to raise awareness, can it?
Taking Proactive and Effective Action
I have tried to adopt a lifestyle that extends well beyond the month of October into the rest of the year. The more I learn, the more important I think it is to use safe cosmetics and skin care, safe cleaning product and to adopt a cleaner lifestyle in general.
- I try to avoid unnecessary chemicals whenever I can.
- When I buy skin care products, I support companies that use clean ingredients and ‘walk the talk‘.
- When possible, I share what I learned so that others may also benefit.
- When I see a product or campaign attached to a pink ribbon, I do my best to understand how legitimate it is. After all, there are lots of legitimate pink ribbon campaigns out there. It’s important for me to do my research so that I am satisfied that I’m supporting the cause well.
I encourage all of you to ensure that, if you support and promote the Pink Ribbon campaign this month, be sure to satisfy yourself that your efforts and dollars are well placed.