October is Breast Cancer Awareness month. Everywhere you look, there are pink ribbons to remind you of October’s theme.
If you read my post on this topic from earlier this week, you’ll already know that I have a slightly different view of this particular campaign. I’m all for supporting research to find a cure, to any disease. I’m all for educating myself and others on ways to help ourselves by leading a healthier lifestyle and using safer skin care products.
I’m must less in favour of a campaign that appears to full of contradictions and involves the practice of pinkwashing. Last week, I read this article called, “Rethinking Pinktober: Are We More Aware of “Breast Cancer Awareness” Than the Disease Itself?”. I thought it made some decent, well thought-out points, about the Breast Cancer Awareness campaign.
In a nutshell, it challenges the campaign to go beyond raising awareness and actually funding the research that is needed. I encourage you to read it. If nothing else, it will present an alternate point of view.